to profiled targets
A personalized communication,
to create a real dialogue
with your acquired and potential customers
What is Email Marketing?
It is a direct marketing strategy, which allows you to share any type of content via email with your contacts and makes your communication with customers and potential customers more immediate, customizable, effective. Thanks to email marketing, the communication campaigns that promote your company's products and services can more easily reach your audience, arriving directly in the mailbox of all your contact database. An indispensable activity for companies that want to get more profits by using a traditional communication tool to exploit the full potential of their web campaigns.
Why is it important for your business?
Adopting an Email Marketing strategy does not mean, as you might erroneously think, to send unsolecited online advertisements, spam or junk emails. Although the two practices are often commonly associated, you should not get confused and understand the value that planning a correct business electronic mailing can add to your brand. The programming of periodic emails to the company’s acquired and potential customers, in fact, is useful for building a stable relationship with them, for retaining web users and increasing loyalty to your firm. In addition, the direct involvement of customers through periodic online surveys will allow your management to obtain valuable feedbacks, know your audience's real needs and have a clearer view about how you business is perceived externally.
The construction of distribution lists is the first step to carry out Email Marketing activities properly. So, it is necessary to start from a database of qualified contacts, which must be ordered and systematically updated thanks to a valuable Customer Relationship Management software, such as the Nova Systems' BeOne's CRM module. You can now start using your contact database with the right commercial perspective and planning highly profiled marketing communications, designed to meet the needs of your distinct targets.